Whether you’re at an event and someone asks you “What do you do?”, or you’re writing an email to a new potential client, you’re always asking yourself “What should I say to get them interested?”.
This is called a sales message or value proposition. It’s the shortest way to clearly express what it is that you promise to deliver if clients hire you. The strength (or weakness) of your sales message determines whether or not clients will bother hearing the rest of your story or not – if you get it right, you skyrocket the level of interest from clients.
In this SkillShare breakfast we walk through a step-by-step process to designing your sales message, we will get an understanding how people think and react to sales messages, and how to leverage that to create a message that draws people in.
What you will learn:
Why most companies fail at sales messaging
The key elements to powerful message
Crafting your own sales message (exercise)
How to use sales messaging in business
Our presenter: Fadi Haddad
Fadi is an expert on sales and revenue generation, he has lived and helped build businesses in Syria, Dubai, Singapore, Mexico City and Vienna. In his last role as the Managing Director of Pioneers.io in Vienna he encountered many entrepreneurs who were struggling with sales so he designed a series of trainings to enable their businesses.